The Training OS for Independent Gyms
AI-powered, self-serve software for the $4B market segment that enterprise vendors ignore.
$4B
TAM
160K+
US Facilities
0
Purpose-Built Solutions
Chain Gyms
Enterprise software, dedicated support, integrated systems.
Custom implementations
Dedicated account managers
Six-figure contracts
Independent Gyms
Cobbled-together tools, no support, constant friction.
5-10 disconnected apps
Hours lost to admin daily
No clear growth path
Independent gyms represent half the fitness market but have zero purpose-built solutions.
$4B
Total Addressable Market in the US alone
160K+
Independent gyms, studios, and training facilities
$25K
Average annual software spend per facility
50%
Of fitness market with no purpose-built solution
Fitness Studio Market Split
Studios (chain)
$4B
Served by Mindbody, Glofox
Studios (independent)
$4B
Underserved. Our target.
Independent studios typically operate as single-location businesses with no dedicated IT staff. Enterprise software vendors ignore them.
Target Segments
21K+
MMA / Combat Sports
15K+
CrossFit Affiliates
40K+
Boutique Studios
90K+
Personal Training
Why has no one built this?
Enterprise vendors like Mindbody and ABC Fitness target chains with six-figure contracts and dedicated sales teams. The unit economics don't work for independents.
Horizontal tools (Calendly, Stripe, Mailchimp) solve individual problems but create integration nightmares and data silos. No unified view of the business.
The result: a massive, underserved market waiting for a self-serve, AI-native platform built specifically for how independent gyms actually operate.
B2C motion in a B2B market
We don't sell to gym owners. We build software they discover, try, and adopt on their own terms. No sales calls. No demos. No friction.
Self-serve onboarding
Setup in minutes, not weeks
AI-guided configuration
The product teaches itself
Community-driven growth
Tight-knit communities spread the word
AI Changes the Economics
What required expensive human support can now be automated. AI enables self-serve at scale for the first time.
Post-COVID Fragmentation
The pandemic accelerated independent gym growth. More small operators than ever, all underserved.
Incumbent Complacency
Legacy vendors are doubling down on enterprise. The SMB market is wide open.
One platform. Everything connected.
Replace the 5-10 tools gym owners juggle today with a single, integrated system designed for how they actually work.
Operations
Scheduling & bookings
Payments & billing
Staff management
Facility tools
Members
Member profiles
Progress tracking
Automated comms
Retention tools
Training
Program builder
Session logging
Performance data
Athlete journey
Intelligence
AI assistant
Business insights
Predictive churn
Growth recommendations
AI isn't a feature. It's the foundation.
Built from day one with AI at the core, not bolted on. Every interaction is an opportunity for the system to learn and improve.
Conversational onboarding
Natural language queries
Proactive business insights
Automated member communications
EXAMPLE INTERACTION
"Show me members at risk of churning this month"
Found 3 members with declining attendance patterns. Sarah M. hasn't visited in 12 days (usually 3x/week). Would you like me to draft a check-in message?
Simple, transparent pricing
$49/month per location + 1% transaction fee. No tiers, no complexity, no enterprise pricing games. Aligned with how independent operators think.
Revenue per Location
$588/yr
Base subscription
Transaction Revenue
$1,800/yr
Est. at $180K processed
Total ARPU
$2,388/yr
Blended per location
Gross Margin
92-94%+
Target at scale
Start narrow. Expand from strength.
MMA gyms are our beachhead: tight-knit communities, clear progression systems, and word-of-mouth growth. Win here, then expand.
High density of independents
12K+ MMA gyms in the US alone
Strong community networks
Recommendations spread fast
Clear progression systems
Belt ranks, skill trees, measurable growth
Expansion Path
Different market. Different approach.
We're not competing with Mindbody or ABC Fitness. They serve chains. We serve the other half.
Built by people who understand training.
Not another team of outsiders building gym software. We've lived this problem and built the solution we wished existed.
Experience building athlete-facing products at scale
Deep domain expertise in training methodologies
Technical background in AI and product development
Direct relationships in the MMA community
The default operating system for independent training businesses.
Infrastructure for the physical skill economy. Every martial arts gym, every CrossFit box, every boutique studio running on Sage.
Interested in learning more?
We're raising our seed round to accelerate product development and go-to-market. Let's talk.